Microsoft added a long-awaited feature to its adCenter search engine advertising service. Negative Exact Match, arriving as part of a larger set of improvements for adCenter customers, will allow users to more precisely control which of their ads searchers will see.
Comments Off 
Prepare for Cyber Monday
Black Friday existed before the Internet; now we also have Cyber Monday, the day when holiday shoppers go back to work and make their gift purchases online. It’s a real trend, so how does a savvy and budget-conscious e-commerce marketer make the most of it?
Comments Off
