More Tips to Reduce Shopping Cart Abandonment
In my previous article, I discussed a number of features you can include in your e-commerce website’s shopping cart to help reduce the rate of shopping cart abandonment. With holiday shopping here and online shopping cart abandonment rates around 75 percent, I thought you’d appreciate more tips to help get your customers all the way through the checkout process.
Reduce Shopping Cart Abandonment This Holiday Season
According to multiple online sources, the shopping cart abandonment rate this year topped 75 percent. If you run an e-commerce site, you’re probably seeing evidence of those numbers yourself. With holiday shopping in full swing, you’ll be glad to hear that you can improve the percentage of carts that make it all the way through the checkout process.
Get Your Facebook Ad Noticed
When you’re advertising on Facebook, you’re trying to stand out in a sea of noise. You need lots of ideas to make your ad for you website seem fresh, new, appealing, and click-worthy. Here are a few you can try.
Information Seekers are Buyers, Too
I’ve heard sellers of all kinds, from artists selling at craft fairs to owners of e-commerce websites, complain about visitors who look but don’t buy. They seem to consider these “looky-loos” a waste of time. If that’s your perspective, keep reading; you just might change your mind.
Convert Visitors with Content
Everyone wants visitors to convert. Depending on the organization, that could mean bookmarking the site, subscribing to the newsletter, purchasing the product or service, registering for an account, donating to the charity, or what have you. But visitors won’t make the effort unless you make an effort.





