The top three search engine companies — Google, Yahoo and Microsoft’s Bing — came up with an initiative to release schema.org. Schema.org is basically an HTML markup standard to be used by search engines to help them better understand your website’s content. This article will show you how to make the best use of this standard.
When to Use Reciprocal Links
The debate rages on over reciprocal links, as it has for years. Many SEOs say that they’re worthless; that at best, Google ignores them, and at worst, treats them as indicators for spammy websites. Guess what? It isn’t that simple.





