Early last week, Google began using a new algorithm to help it combat webspam from black hat SEOs. Dubbed Penguin, it aims to eliminate from the search engine’s listings websites that engage in certain shady practices. But how well does it work?
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Matt Cutts: Let Googlebot Crawl JavaScript, CSS
Last week, Google webspam guru Matt Cutts posted a short video that he described as a “public service announcement” to webmasters. In it, he asked them to stop blocking Googlebot from crawling JavaScript or CSS.
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Is Google Tracking Your iPhone?
If you’re using Safari on your iPhone, you probably appreciate the browser’s long list of options and protections. These include one that prevents websites from tracking your behavior. It turns out, however, that you’re not as safe from Google’s and other websites’ prying eyes as you might think – even when that control is turned on.
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What the Wikipedia Study Really Means for SEO
A study performed by Intelligent Positioning caused quite a stir recently among SEOs. It revealed that Wikipedia appears on the first page of Google searches 99 percent of the time, and in the first position more than half of the time. What, exactly, does this mean for SEO? A lot more – and a lot less – than you might think.
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Google Playing Doctor With Health Searches
Have you ever experienced a sharp pain in your side or numbness in a leg and used Google to find out whether you should call the doctor? You’re not alone; in fact, so many searchers do this that the search engine giant modified its algorithm to help.
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Overlooked Google Ranking Factors
When trying to rank well on Google, you want to get as many factors working for you as possible. If you can use a few effective techniques your competitors overlook, so much the better. Keep reading for some ideas.
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The EXACT Method for Crushing It On Google
In this article Im going to lay out a method so devastatingly effective for getting top search rankings really fast that its simplicity might surprise you.
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Google Simplifies Its Privacy Policies
Streamlining and simplifying seem like such good things on paper. Strangely, though, when Google is the one doing the simplifying, and the subject of the process is its privacy policy, most observers get hot under the collar. Why is it so bad when Google does it?
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Google to Penalize For Excessive Above-the-Fold Ads
Every marketer knows that anything “above the fold” will attract the most attention. That’s why many advertising-supported websites put lots of ads near the top of the page. Now these ads are attracting some possibly unwanted attention from Google.
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The Google Search Optimization Truth You Aren`t Being Told
Personalized search makes it much tougher to know your site’s exact standings in the SERPs. But you can use some of the recent changes to Google’s features to help your pages turn up high in the results, and attract the traffic you’re looking for.
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